which is more important for your organization?
Employee Engagement+Branding=high organization performance (continued...)
Employee Engagement
Employee engagement, a term coined by the Gallup Research group, seems to be attractive for at least two reasons. Employee engagement has been shown to have a statistical relationship with productivity, profitability, employee retention, safety, and customer satisfaction (Buckingham & Coffman, 1999; Coffman & Gonzalez-Molina, 2002). Similar relationships have not been shown for most traditional organizational constructs such as job satisfaction (Fisher & Locke, 1992). In addition, the items used in employee engagement surveys measure aspects of the workplace that are under the control of the local manager.
The term employee engagement, in its present usage, was coined by the Gallup Organization, as a result of 25 years of interviewing and surveying employees and managers. Their intent was to create a measure of workplaces that could be used for comparisons. Their research has been published in books, practitioner magazines, academic journals and on websites. In First, Breakall the Rules, the original book coming out of the Gallup research, Buckingham & Coffman (1999) report that Gallup spent years refining a set of employee opinion questions that are related to organizational outcomes. The statistically derived items, called the Gallup Workplace Audit (GWA), that measure employee engagement are related to productivity, profitability, employee retention and customer service at the business unit level (hospital, hotel, factory, etc.). They report that employees who score high on the questions are "emotionally engaged" in the work and the organization. (see Appendix A for the questions.)
The world's top-performing organizations understand that employee engagement is a force that drives performance outcomes. In the best organizations, engagement is more than a human resources initiative -- it is a strategic foundation for the way they do business.
Research by Gallup and others shows that engaged employees are more productive. They are more profitable, more customer-focused, safer, and more likely to withstand temptations to leave. The best-performing companies know that an employee engagement improvement strategy linked to the achievement of corporate goals will help them win in the marketplace.
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